5. Single-pricing Searchers
5.1
Maximization and Optimization at the MarginOptimizing at the margin can bring about static economic efficiency.
5.2
Price Searchers, Price Discriminators, and Price TakersThe uniqueness of products affects the pricing power of sellers.
5.3
Generating TR and MR for single-pricing searcherTotal revenue and marginal revenue can be derived from linear demand curve under single pricing for the price searcher.
5.4
Profit maximization for single-pricing searcherCompare profit-maximizing conditions using total revenue and total cost curves with those using marginal revenue and marginal cost curves for single-pricing searchers.
5.5
Measure Profit with P and ATC – Positive Profit for Single-pricing SearcherMeasure profit with P and ATC - positive profit for price searcher.
5.6
Profit and Output when P = MC for Single-pricing SearcherWhen P = MC under single pricing, profit and output will be lower than when MR = MC.