The market economy depends on price signals to correctly allocate its scarce resources. Scarce resources should command higher prices than more abundant resources. Guided by correct price signals, resource users will use scarce resources with higher prices for only higher-valued purposes and abundant resources with lower prices for lower-valued purposes.

If prices are absent or set incorrectly, resource users will waste resources by using scarce resources for lower-valued purposes and leaving abundant resources underutilized.

For example, tolls on most toll highways are fixed throughout the day regardless of traffic demand. The toll charge is a price signal to warn off drivers with less urgent needs to use alternative non-toll roads. But the uniform charge does not tell toll-road users when to avoid heavy traffic. Drivers who have less urgent needs to use the toll road at peak hours may innocently join drivers who must use the road at peak hours. This added congestion during peak hours could have been avoided if tolls are set higher than non-peak hours. Presumably, only drivers with more urgent needs would be prepared to pay the higher tolls to use the toll road at peak hours (see Congestion Pricing). In other words, when a scarce resource is priced lower than it should be, it is not reserved for higher-valued purposes and is over-used for lower-valued purposes.

Sometimes, price signals are completely absent. For example, some cities encourage residents to recycle some wastes by having periodic free pickups of separated recyclables. But no payment is made for the collected recyclables. And no extra charge is imposed for having more garbage than the assigned garbage container. So residents are given no price signals as to why they should bother to separate out the recyclables except out of a sense of environmental conscience. As a result, the amount of recycles collected is much less than expected if there were a charge for excess garbage or if residents received payment for their recyclables.

When prices are set artificially above the market-clearing level (namely price support), this price floor would increase quantity supplied and decrease quantity demanded leading to excess supply (also known as surplus). Whenever prices are set artificially below the market-clearing level (namely price control), this price ceiling would increase quantity demanded and decrease quantity supplied leading to excess demand (also known as shortage).

When prices are artificially set at different levels in separate markets for similar goods, arbitrage (if it is legal to move goods from the cheaper market to the more expensive market) or smuggling (if it is illegal to move goods from the cheaper market to the more expensive market) will tend to reduce or eliminate the price differential unless the goods are perishable across market boundaries.

Correct prices that fully reflect resource scarcity are very efficient signals to resource users. Resource users do not have to know how the numerous jig-saw pieces of the market-economy puzzle actually fit together to behave efficiently. All they have to do is to maximize their utility by comparing prices and their own value preferences, given their budget constraint.